NHS Employers to Launch Week-long #jabathon for Flu Fighter Campaign

It’s more important than ever to make sure flu prevention is at the top of the agenda, not least because many experts are predicting an extremely tough winter.


NHS Employers to Launch Week-long #jabathon for Flu Fighter Campaign

The key to cutting the number of infections is in making sure frontline health and social care staff receive their vaccinations, as they have the greatest exposure to vulnerable people such as the elderly and the very young.

With that in mind, NHS Employers is running its annual flu fighter campaign, with the aim of boosting flu vaccination uptake as much as possible.

During the 2016 to 2017 flu season, 63.2 per cent of frontline healthcare workers across all trusts with direct patient contact were reported to have received the seasonal vaccine in England, up from 50.6 per cent in the 2015 to 2016 season.

This is the first year the campaign will focus on both health and social care staff. This will be highlighted as part of its week-long “jabathon” from 6-10 November, which aims to encourage conversations on the flu vaccination to inspire more staff to get their jabs.

Danny Mortimer, chief executive of NHS Employers, said:

“Prevention is the best line of defence against a flu epidemic and stemming the tide of infections through vaccination is imperative. NHS Employers continues to run its flu fighter campaign, to boost vaccination levels among both healthcare and social care workers, protecting them and those around them.”

The week will see a host of social media activity, centred on #jabathon. To find out more and get involved, visit http://www.nhsemployers.org/jabathon


#Jabathon activity:

  • Jo Reynard, an infection prevention nurse at Leeds Community Healthcare, will run the NHS England twitter account (@NHS) throughout the week. The account is handed over every week to a frontline healthcare worker, who manages the content and shares their NHS story.
  • On Monday 6 November at 8.45am, the flu fighter Thunderclap will go live, calling on staff to share their reasons for getting their jab and to nominate two of their colleagues each, using #jabathon. It is set to reach about 1 million people https://www.thunderclap.it/projects/59646-jabathon
  • On Tuesday 7 November from 2pm, there will be a photo/filming opportunity at the vaccination clinic taking place at the Community Rehab Unit at St Mary's hospital, Leeds, LS12 3QE. Contact Simon Gaskell, Communications and Digital Officer, on simon.gaskell@nhs.net, 0113 220 8533 or 07984 291719
  • Our flu fighter bug has been out and about in Leeds, including Leeds Community Healthcare, Leeds Teaching Hospital and various other locations. A series of clips of this will be released during the week, to promote the idea that flu is everywhere and that healthcare workers need to get their jab to protect themselves and those around them.
  • A total of five blogs from luminaries in health and social care will be published on our website, each debunking one myth about flu. These will be released one per day. Bloggers include Jenni Middleton, editor of the Nursing Times; Dr Sara Kayat, GP and TV doctor on ITV’s This Morning; Dr Bruce Warner, deputy chief pharmaceutical officer NHS England; Dr Zoe Williams, GP and TV doctor on ITV’s This Morning; and Karen Johnson, director of clinical quality at HC-One.

Various external Twitter accounts will tweet special images of the flu bug hovering above UK locations, urging health and social care workers to get their jab and share their reasons. Locations include Portsmouth, Cardiff, London, Liverpool, Leeds, Northern Ireland, and Edinburgh.These images are available on request:

  • Portsmouth – Nursing Times editor, Jenni Middleton @nursingtimesed
  • Cardiff – Beat Flu team, @beatflu
  • London – European Centre @ECDC_EU
  • Liverpool – Prof Sally Davies @CMO_England
  • Leeds – NHS Digital @NHSDigital
  • Giant’s Causeway, Northern Ireland – Public Health Agency @publichealthni
  • Edinburgh – NHS Million @NHSMillion Joe Blunden


Source: NHS Employers



NHS Employers to Launch Week-long #jabathon for Flu Fighter Campaign

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